How can you Use CRM to Increase Sales?
September 11, 2018
September 11, 2018
Managing them effectively and efficiently helps in retaining existing customers and in generating new leads. Given the age of globalization, CRM software is one tool that can assist in increasing sales.
What is CRM?
CRM is the acronym for Customer Relationship Management. It is a software that assists in handling the business process like concluding deals, increasing sales team efficiency and in forecasting customer preferences. CRM is not only for customer management, but it is also a great software that can help in increasing sales.
Here is how CRM will help you increase your sales numbers:
- The flow of information through teams:
CRM helps in the flow of information through teams. It allows the members of the sales team to be up-to-date on information regarding existing clients, potential clients, generation of new leads and other tasks. It assists in coordinating responsibilities among team members and ensures no single task is assigned to multiple members. It helps in keeping tasks streamlined thereby allocating more time for the sales team to work on new leads.
Track Volume of sales:
Monitoring sales activity constantly is very essential for maintaining client relationships. It is a powerful tool for enhancing your sales growth. It helps to alienate flaws in the sales strategy. The user can monitor every stage of the sales chain and stay updated on what needs to be done.
Browsing the social media profiles of the existing and potential customers will assist in curating custom offers for the client. Social media profiles can give a better insight into the client’s behavior thereby enabling the sales team to close the purchase effectively by offering a better deal than the competitors. It also assists in knowing which customer segment is drawing more revenue and which segment is giving out least income. CRM can help in customer retention by helping the team in providing offers at the right time.
CRM makes reporting easier and enables the team to take immediate action and implement strategies that can generate sales lead and increase the volume of sales by using new techniques. CRM comes with dashboards that give an overall view of the sales volume and has automation features that eliminate the need for manual collection of data.
CRM can raise an alert when there is an issue regarding the product sold to a customer like shipping or packaging. This alert will help the team to perform their duties efficiently and ensure customer satisfaction. It can also prioritize the issues that need immediate attention and help the business build a strong customer base. It can remind the team of important meetings or follow-up with potential clients.
Leads and marketing:
CRM helps the sales team to isolate potential leads by alerting the team whenever the customer fills out a form on their website. The details entered by the lead can be used by the team to follow up and come with offers that transform the lead into a customer. If the individual has entered his email detail, it becomes easier for the team to launch a personalized email marketing campaign. They can send promotional emails with offers that prompt the customer to make a purchase.
Most CRM ’s integrate with the accounting software thereby listing the customer’s preferences, purchase history, and payment history all in one single account. This data integration provides information on the past sales activity and can help in forecasting the future sales volume. Once the team has the data they can pitch in products that have a higher rate of sales to existing and potential customers.
CRM comes with mobile apps that allow the user to access the software remotely. They increase productivity and at the same time makes the work processes easier for the team. The team will stay updated as the information is entered in the CRM.
CRM helps in increasing the company’s sales and the team’s productivity by reducing the manual workload of chasing a potential lead. It also enables transparency in the work process, helps in maintaining active marketing campaigns, and provide a world-class customer service to the clients.
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